潔衣家|服務宣傳動畫
Taiwan Washing
Animation
Credit:
Client|55688 潔衣家
Designer|Daniel Peng
Animation|Kevin Chen
Project Manager|Abo Zhuang
55688集團旗下品牌「潔衣家」 擁有30年以上專業洗衣經驗, 提供:四大超商24小時送洗、到府收送、 飯店床寢洗滌、企業制服洗滌等服務。
藉由動畫傳遞服務優勢與特色,美術設計上、使用品牌色與活潑配色,人物設計則運用了圓角增加親民感受;動態節奏上,留長的轉換與輕快的節奏,讓人可以更容易地將自己投射在服務中,並於日常生活中有洗衣需求時能立即想起「潔衣家」,達到有效的宣傳效果。
Scope:
故事腳本規劃 平面美術設計 動態影像設計Storyboard
為了讓受眾可以快速理解送洗服務的內容,透過畫面的切換,強調潔衣家送洗衣服的整個流程。運用伸縮鏡頭強調多數人面對堆積如山衣物的困擾,期望以最快速最容易的方式介紹品牌的服務。
In order to allow the audience to quickly understand the content of the laundry service, the entire process of delivering laundry at Jieyijia is emphasized through screen switching. The telescopic lens is used to emphasize the trouble that most people face with piles of laundry, hoping to introduce the brand’s services in the fastest and easiest way.
Styleframe
整體感受希望帶給受眾輕快、親民的感受,人物都是以圓角作為設計的基礎,讓角色整體看起來較圓潤,不會過度銳利。
The overall feeling is hoped to bring a light and friendly feeling to the audience. The characters are designed with rounded corners as the basis, so that the overall character looks rounder and not overly sharp.
製作細節
畫面上運用相同場景,但是白天黑夜的轉換,象徵服務時間彈性且收寄件方便快速。運用切割畫面將潔衣家清潔的服務步驟層層堆疊起來。
The same scene is used on the screen, but the switch between day and night symbolizes the flexibility of service hours and the convenience and speed of receiving and sending mails. Use cutting images to stack the service steps of Jieyijia cleaning in layers.
影片目的
客戶希望藉由動畫呈現送洗衣服服務的便利性與效率,讓有洗滌需求的受眾可以快速理解整體服務的流程與送洗中會經過的程序,可以放心安心的將衣物交給潔衣家處理。
Customers hope that the animation will show the convenience and efficiency of laundry delivery service, so that the audience with laundry needs can quickly understand the overall service process and the procedures that will be followed during laundry delivery, so that they can safely leave the clothes to Jieyi Home for processing.