上統食品|創業服務宣傳動畫
Shang Tong
Animation
Credit:
Client|Shang Tong
Art Director|Tom Chen
Designer|Daniel Peng
Animation|Tom Chen
Project Manager|Abo Zhuang
上統食品為手搖飲原物料專業製作公司,提供微型創業服務,從諮詢、規劃、施工、教育訓練到行銷輔導;不論是加盟或自創品牌,攤車或店面,提供多元化形態做選擇。
透過動畫闡述小額圓夢創業服務內容及優勢, 利用上統食品代表色營造整體畫面感受, 將服務流程清楚的說明,讓人輕鬆了解獨家「一站式開店服務」!
Scope:
故事腳本規劃 平面美術設計 動態影像設計Storyboard
珍珠奶茶,已經成為台灣指標性的美食,全球也因此掀起了一波手搖飲的巨浪。動畫中,透過一顆珍珠滾動世界,珍珠濺起的漣漪,串起了世界各地的店家成立,而上統透過一條龍的服務,完整交付開店需要的知識與資源。
Bubble milk tea has become an iconic delicacy in Taiwan, and this has set off a huge wave of hand-drinking around the world. In the animation, the world is rolling through a pearl, and the ripples caused by the pearl connect the establishment of stores all over the world. Through one-stop service, Shangtong fully delivers the knowledge and resources needed to open a store.
Styleframe
透過簡單的線條與形狀,建立人物與場景物資的感覺,運用圓形,小至珍珠、大致地球的層次去堆疊珍珠與世界相通的形象。
Through simple lines and shapes, the feeling of the characters and the materiality of the scene is established. Circles, as small as pearls, and roughly the earth are used to stack up the image of pearls connected with the world.
製作細節
使用實際的影片與圖片與動畫結合,將資訊透過虛實整合的方式,進而加深觀眾理解實際流程與服務內容。
Use actual videos, pictures and animations to integrate information through virtual and real methods, thereby deepening the audience’s understanding of the actual process and service content.
影片目的
希望藉由動畫呈現一站式開店服務的細節,讓有經營飲料店夢想的受眾可以快速理解整體服務的流程與開店中會遇到的問題,而這些問題上統食品會透過專業與豐富的資源與經驗來輔佐這群逐夢者。
It is hoped that the animation will present the details of the one-stop store opening service so that audiences who dream of running a beverage store can quickly understand the overall service process and the problems encountered in opening a store. These problems will be solved by Shangtong Food through professional and rich experience. resources and experience to assist this group of dream chasers.