SJ eCLASS|平台宣傳動畫
Animation
Credit:
Client|SJ eClass
Art Director|Tom Chen
Designer|Daniel Peng
Animation|Tom Chen
Project Manager|Abo Zhuang
SJ eCLASS韓語線上影音課程平台希望將韓文變成生活,為學員打造韓文腦,並培養出韓語的日常思維。
透過宣傳動畫引起共鳴,在學習過程中彷彿親臨韓國!從線上課程重點特色為腳本發想起點,設計出呼應品牌學習者的角色「小韓」配合場景轉換,強調線上課程便利、即時的特點;
學習韓語讓人更接近對韓國的嚮往透過動畫帶領你悠遊韓國各大特色景點邊玩樂、邊學習,與品牌一起打造你的韓文腦!
Scope:
故事腳本規劃 平面美術設計 動態影像設計Storyboard
從客戶之受眾做為出發,人們在學習外語的過程中,會遇到什麼樣的困難與問題,可以透過客戶的平台去一一解決。運用穿梭空間的概念,去比擬學習韓語可以更貼近生活的感受,猶如自己身在韓國學習的生活感,讓人們在學習語言可以突破空間跟時間的限制,平台上的講師化身為精靈,伴隨著學員們來場精彩的訪韓之旅。運用韓國知名的景點搭配當地元素特色,呈現學習的同時也是走訪了許多不同的地方,讓目標客群能夠在短時間內體會學習韓語的樂趣與生活感。
Starting from the customer’s audience, what kind of difficulties and problems people will encounter in the process of learning foreign languages can be solved one by one through the customer’s platform. Using the concept of shuttle space, we can compare the feeling that learning Korean can be closer to life, as if we are studying in Korea, so that people can break through the limitations of space and time when learning the language. The lecturers on the platform are transformed into elves, accompanying them The students had a wonderful trip to Korea. It uses well-known Korean attractions and local elements and characteristics to show that while learning, it also visits many different places, so that the target group can experience the fun and sense of life of learning Korean in a short period of time.
Styleframe
為了凸顯穿梭時空間的感覺,我們選用可愛以及卡通感的角色做為出發,有別於更真實的人物,我們在每個場景都有一個專屬的精靈,透過生活感來讓韓語的學習更貼近日常生活中,更有突破層層關卡慢慢學習成長的感覺。
In order to highlight the feeling of traveling through space, we choose cute and cartoon-like characters as our starting point. Different from more real characters, we have an exclusive elf in each scene to make Korean learning more enjoyable through a sense of life. It is close to daily life, and it feels like breaking through the levels and slowly learning and growing.
製作細節
為了能創造更明確的生活感,我們將韓國知名的景點作為主軸,透過畫面不斷地轉換,在遊玩的同時學習到更多的知識,而學習的同時更能對韓國的文化與特色更有印象。受眾們會化身成”小韓”,穿過螢幕後陪著精靈們來場精彩的冒險。
In order to create a clearer sense of life, we use well-known scenic spots in Korea as the main axis. Through the continuous transformation of the pictures, we can learn more knowledge while playing, and at the same time learn more about Korean culture and characteristics. impression. The audience will transform into “Little Han” and accompany the elves on a wonderful adventure after passing through the screen.
影片目的
客戶希望藉由動畫呈現學習不再是必須在現場學習,透過網路的便利性,讓學習變的無邊界,能夠自由的安排規劃時程,讓學習不被固定時段綁牢,生活更加彈性化。而在網路學習面臨到的問題,仍舊能到現場與教授親自面談討論、實際會話,在線上與線下雙向進行得到最大的效益。
Customers hope that through animation, learning no longer has to be done on-site. Through the convenience of the Internet, learning can become borderless and the schedule can be freely arranged, so that learning is not tied to a fixed time period and life is more flexible. change. As for the problems faced by online learning, you can still go to the scene to have face-to-face discussions and actual conversations with professors, and conduct both online and offline activities to get the maximum benefit.