飛速移動|品牌服務動畫
FastMove
Animation
Credit:
Client|飛速移動
Art Director|Tom Chen
Designer|Tom Chen
Animation|Tom Chen
Project Manager|Abo Zhuang
我們為飛速移動設計品牌服務宣傳動畫,傳達品牌致力於成為消費者和電信之間的橋樑。
讓使用者能在使用網路時選擇最適合方案的願景,透過動畫流暢地闡述服務特色,勾勒出飛速移動對於市場與使用者的重要性;並巧妙地在網卡造型上、建造一座充滿使用網路情境的小城市,讓使用者能夠想象出更多體驗過程!
視覺策略上,使用品牌配色「橘色」為主色、搭配黑灰色呈現,帶有科技感卻不冰冷、藉由畫面營造出氛圍,最後使用常見問答方式,讓人感受到團隊的服務親和力與專業性!
Scope:
故事腳本規劃 平面美術設計 動態影像製作Storyboard
在現代,網路世界佔生活中很大的比例,不管出國遊玩、工作的需求,又或是居家日常、通勤辦公的生活,而在行動網路百家爭鳴之時,飛速移動提供的網路服務,提供多國無限流量,並支援多種設備,隨插即用,快速穩定的網路,讓你體驗極致方便的網路生活,享受流暢又便捷的通訊體驗。
In modern times, the online world accounts for a large proportion of life, whether it is the need to travel abroad, work, or daily life at home, commuting to work, and at a time when hundreds of schools of thought are contending on the mobile Internet, the network services provided by Feasu Mobile, It provides unlimited traffic in multiple countries and supports a variety of devices. Plug and play, fast and stable network, allowing you to experience an extremely convenient online life and enjoy a smooth and convenient communication experience.
Styleframe
為了表現動態、速度感,配色上我們選用符合飛速移動的識別色橘色作為基礎,運用灰階的黑灰色系的搭配來凸顯橘色動感,想要強調飛速移動提供的服務是快速、穩定且令人安心舒適的感覺。
In order to express the sense of dynamics and speed, we chose orange as the color matching, which is in line with the identification color of Fastmove. We used the combination of gray scale black and gray to highlight the orange dynamic. We want to emphasize that the services provided by Fastmove are fast, stable and A reassuring and comfortable feeling.
製作細節
本支動畫拆分為三個部分,首先介紹飛速移動不管是國內、國外,都有與知名的電信大廠合作,讓客戶對服務品質感到安心。中間講解選擇多樣化,不論是網速、流量、產品的選擇都可以自由搭配。最後強調不論是生活上或是出去遊玩,只要使用飛速移動的服務都能解決一切問題。
This animation is divided into three parts. First, it introduces that Fastmove has cooperated with well-known telecommunications companies, both domestically and abroad, so that customers can feel at ease with the service quality. In the middle, the diversification of choices is explained. Whether it is network speed, traffic, or product selection, you can freely match it. Finally, I emphasize that whether it is in life or traveling, all problems can be solved by using Fastmove services.
影片目的
希望藉由動畫解說服務內容,讓需要網路服務的客人,可以快速理解飛速移動提供的服務為何,從中理解自身需求以及遇到的問題。讓客人在網路市場的眾多選擇中,找到值得信賴的服務廠商與CP值最高的商品,是飛速移動期望可以提供給客人的服務。
We hope that through animated explanations of service content, customers who need network services can quickly understand the services provided by Fastmove, and understand their own needs and problems encountered. Allowing customers to find trustworthy service providers and products with the highest CP value among the many choices in the online market is the service that Fastmove hopes to provide to customers.